Harvard Business Review 2020 (January-February)

Год выпуска: January-February 2020

Автор: Harvard Business Review USA

Жанр: Бизнес

Издательство: «Harvard Business Review USA»

Формат: PDF (журнал на английском языке)

Количество страниц: 152

Описание:

The Real Deal on Data

Customer data and analytics are an enormously potent combination. We all know the drill: The more customers you have, the more data you can collect and analyze to create ever better products that attract ever more customers. Conventional wisdom holds that this virtuous cycle confers a nearly unbeatable competitive advantage.

Not so fast, say Andrei Hagiu of the Questrom School of Business and Julian Wright of the National University of Singapore. They argue that it's a mistake to assume that the benefits of data-enabled learning are as powerful or as enduring as those of network effects, wherein the value of an offering — say, a social media platform — keeps rising as more people use it. “In most instances,” they say, “people grossly overestimate the advantage that data confers.” To attain the strongest competitive position, you need both data and network effects — a dual accomplishment that very few companies manage to pull off.
That doesn't mean that data alone won't help you. In fact, you can use data and analytics to build competitive defenses even without the reinforcement of network effects. Hagiu and Wright explain how in “When Data Creates Competitive Advantage...and When It Doesn't” (page 94). Indeed, the ability to improve offerings with customer data will be essential to compete. But to outperform rivals over the long haul, you need something more: You must know how to balance an organization's capabilities and use them to amplify one another.

Сontents

Harvard Business Review (January-February)

SPOTLIGHT

• THE LOYALTY ECONOMY

STRATEGY

• Are You Undervaluing Your Customers?
  • It's time to start measuring and managing their worth

PERFORMANCE MEASUREMENT

• How to Value a Company by Analyzing Its Customers
  • A guide to customerbased corporate valuation

CUSTOMERS

• “Over Time, the Market Will Demand This Information”
  • Vanguard chairman emeritus Jack Brennan on corporate disclosure

FEATURES

TECHNOLOGY

• Competing in the Age of AI
  • How machine intelligence changes the rules of business

HEALTHCARE

• Managing the Most Expensive Patients
  • A new primary-care model can lower costs and improve outcomes

ORGANIZATIONAL CULTURE

• The New Analytics of Culture
  • What email, Slack, and Glassdoor reveal about your organization

HUMAN RESOURCES

• The Transformer CLO
  • The role of chief learning officer isn't just about training anymore

STRATEGY

• When Data Creates Competitive Advantage...
  • ...and when it doesn't

LEADERSHIP

• The Elements of Good Judgment
  • How to improve your decision-making

OPERATIONS

• Taming Complexity
  • Make sure the benefits of any addition to an organization's systems outweigh its costs

ECONOMICS& SOCIETY

• Choke Points
  • Countries are turning economic infrastructure into political weapons, and that poses a major risk to business

IDEAWATCH

• New Research and Emerging Insights

LEADERSHIP

• Why Boards Should Worry About Executives' Off-the-Job Behavior
  • DUIs, traffic tickets, and other factors can raise on-the-job risks. plus An upside to boredom, a new way to look at sponsorship, why awards can be demotivating, and more

DEFEND YOUR RESEARCH

• Advertising Makes Us Unhappy
  • The more a country spends on ads, the less satisfied its citizens are

HOW I DID IT

• The Founder of Chewy.com on Finding the Financing to Achieve Scale
  • More exciting than the company's multibillion-dollar sale was the first significant investment

EXPERIENCE

• Advice and Inspiration

MANAGING YOURSELF

• Building an Ethical Career
  • A three-stage approach to navigating moral challenges at work

CASE STUDY

• Give Your Colleague the Rating He Deserves — or the One He Wants?
  • Not all the members of a high-profile team are doing their share of the work

SYNTHESIS

• #MeToo's Legacy
  • Lessons from the movement, and what women want next

LIFE'S WORK

• Sugar Ray Leonard

DEPARTMENTS

• FROM THE EDITOR
• CONTRIBUTORS
• EXECUTIVE SUMMARIES

скачать журнал: Harvard Business Review 2020 (January-February)