Год выпуска: January-February 2020
Автор: Harvard Business Review USA
Издательство: «Harvard Business Review USA»
Формат: PDF (журнал на английском языке)
Количество страниц: 152
The Real Deal on Data
Customer data and analytics are an enormously potent combination. We all know the drill: The more customers you have, the more data you can collect and analyze to create ever better products that attract ever more customers. Conventional wisdom holds that this virtuous cycle confers a nearly unbeatable competitive advantage.
Not so fast, say Andrei Hagiu of the Questrom School of Business and Julian Wright of the National University of Singapore. They argue that it's a mistake to assume that the benefits of data-enabled learning are as powerful or as enduring as those of network effects, wherein the value of an offering — say, a social media platform — keeps rising as more people use it. “In most instances,” they say, “people grossly overestimate the advantage that data confers.” To attain the strongest competitive position, you need both data and network effects — a dual accomplishment that very few companies manage to pull off.
That doesn't mean that data alone won't help you. In fact, you can use data and analytics to build competitive defenses even without the reinforcement of network effects. Hagiu and Wright explain how in “When Data Creates Competitive Advantage...and When It Doesn't” (page 94). Indeed, the ability to improve offerings with customer data will be essential to compete. But to outperform rivals over the long haul, you need something more: You must know how to balance an organization's capabilities and use them to amplify one another.
Harvard Business Review (January-February)
- Are You Undervaluing Your Customers?
- It's time to start measuring and managing their worth
- How to Value a Company by Analyzing Its Customers
- A guide to customerbased corporate valuation
- “Over Time, the Market Will Demand This Information”
- Vanguard chairman emeritus Jack Brennan on corporate disclosure
- Competing in the Age of AI
- How machine intelligence changes the rules of business
- Managing the Most Expensive Patients
- A new primary-care model can lower costs and improve outcomes
- The New Analytics of Culture
- What email, Slack, and Glassdoor reveal about your organization
- The Transformer CLO
- The role of chief learning officer isn't just about training anymore
- When Data Creates Competitive Advantage...
- The Elements of Good Judgment
- How to improve your decision-making
- Taming Complexity
- Make sure the benefits of any addition to an organization's systems outweigh its costs
- Choke Points
- Countries are turning economic infrastructure into political weapons, and that poses a major risk to business
- New Research and Emerging Insights
- Why Boards Should Worry About Executives' Off-the-Job Behavior
- DUIs, traffic tickets, and other factors can raise on-the-job risks. plus An upside to boredom, a new way to look at sponsorship, why awards can be demotivating, and more
DEFEND YOUR RESEARCH
- Advertising Makes Us Unhappy
- The more a country spends on ads, the less satisfied its citizens are
HOW I DID IT
- The Founder of Chewy.com on Finding the Financing to Achieve Scale
- More exciting than the company's multibillion-dollar sale was the first significant investment
- Building an Ethical Career
- A three-stage approach to navigating moral challenges at work
- Give Your Colleague the Rating He Deserves — or the One He Wants?
- Not all the members of a high-profile team are doing their share of the work
- #MeToo's Legacy
- Lessons from the movement, and what women want next
- FROM THE EDITOR
- EXECUTIVE SUMMARIES
скачать журнал: Harvard Business Review 2020 (January-February)